Consider for a moment how long a person typically spends looking at your website before that ultra-important first impression forms in their mind. In almost a blink of an eye, the decision to stay (or leave) happens.
People today won’t stick around long if your content and design leave them wondering about your site’s topic. But it’s not only the content that keeps them interested. That first impression tells them if they’re in the right place to get answers to their questions or find a product to suit their needs. We have to remember how they arrived at your site, and once there, how to keep them interested.
Trust in Your Brand
That’s right. It’s a hurry-up society we live in, and no one wants to go slow, which is why branding is crucial. You will need assistance in this department, and YourBrand.com is the perfect company to get the job done.
On the Internet or in your local town, competition is fierce, and if your brand isn’t on the mind of your customers, you won’t win the battle without name recognition. A domain name that speaks to your brand and location makes people notice because it resonates with what is familiar to them. If a domain name reminds people of what you do and where it’s easier and much faster to find you in search.
The Importance of SEO
Search engine optimization makes or breaks a site’s rankings. The search engines update their algorithms regularly, and they’re almost always looking at and ranking for content and the ease with which a customer can find you.
SEO considers on and off-page optimization, loading speed of your website and its pages, backlinks, and keywords, for starters. For the engines to rank your site, you must take all these factors and more into account for any chance at ranking on page 1 in the search engine results pages (SERPS).
That first impression mentioned earlier will suffer significantly if your customer can’t navigate your site or it appears out of sync with the reason they’re there in the first place.
Also, colors, white space, and the layout matter to your visitors and your bottom line. That’s especially true if they’re avid Internet users and accustomed to viewing professional-looking websites.