Your marketing team has been working with your brand for quite some time with mixed results in the marketplace. Sales show that consumers do not understand the message your brand was meant to convey about your company and its products. Of course, maybe the problem is...
You’ve created a dynamic brand, and your marketing strategy has gone all out to increase awareness of your brand among consumers, but lackluster sales tell you that something is missing. Sales will not improve until the ultimate goal of your marketing campaign shifts...
