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Rebranding and repositioning: Changing how consumers react your company
Rebranding Even the most successful companies can hit a point in their development when sales are stagnant or declining and market position is slipping. If this describes the current state of your organization, you might have started to reevaluate the effectiveness of...
Brand Strategy
Most businesses want their brand to shape the public perception of their organizations or the products and services they offer to their customers. A company’s brand frequently controls and influences business decisions made by owners and managers as they strive to...
YourBrand takes the frustration out of brand development
YourBrand.com takes the frustration out of brand development. Launching a new brand to allow your business to outpace your competition in the industry and drive customers to your company and the products or services it offers can be deeply rewarding when it is...
Branding solutions to outpace the competition
Branding solutions to outpace the competition If you want your business to be a success, your brand name needs to do more than merely identify your company. Consumers need to associate your brand with specific products or services. It needs to set your business apart...
Making financial sense out of what your brand means to your business
Everyone talks about branding and the importance of brand strategy in the success of a business. One of the challenges business owners and corporate executives struggle with is putting a dollar amount to the return on investment associated with an organization’s...
Don’t allow your organization’s brand name stand in its way
Your brand is usually the first impression consumers, competitors and the world have of your company. Its name, logo and the marketing your organization engages in should be consistent with the message you want your brand to convey. A superior brand begins with a...