Yourbrand is a company that helps people acquire domain names which have been abandoned for one reason or another. In the case of a company filing for bankruptcy, an individual passing away or two companies that merge, it can be difficult to obtain a domain name that was previously used.
Yourbrand helps individuals and companies acquire domain names through SuperNiche. For a fee, SuperNiche will take the steps needed to acquire a previously used domain name for a new customer. They will research the domain the customer wants and attempt to locate the last person who owned it.
Once they have acquired the domain name, SuperNiche will work with the customer to get the domain set up for them. Large transactions (typically the purchase of a domain name by a specific company) take longer to acquire, and the customer must use a company that specializes in escrows.
The way this process works is that the acquisitions process for obtaining a domian name is for the customer to offer only as much money as they feel the domain name is worth to the business or individual purchasing it. When determining how much a specific domain is worth, there are factors to take into consideration, including the statistics of the domain and the X-Factor as well. The X Factor means that the domain name could be worth more money to one person than to another. Customers are advised to contact a domain appraisal company before deciding how much to offer.
The acquisitions process concludes with SuperNiche informing the customer of the next step once they have acquired the domain. SuperNiche recommends creating a free account with the current registrar of the domain in order to receive it. Customers also have the option of transferring the domain name to the specific registrar they want to use.