Even the most successful companies can hit a point in their development when sales are stagnant or declining and market position is slipping. If this describes the current state of your organization, you might have started to reevaluate the effectiveness of the brand...

Most businesses want their brand to shape the public perception of their organizations or the products and services they offer to their customers. A company’s brand frequently controls and influences business decisions made by owners and managers as they strive to...

YourBrand.com takes the frustration out of brand development. Launching a new brand to allow your business to outpace your competition in the industry and drive customers to your company and the products or services it offers can be deeply rewarding when it is...

Branding solutions to outpace the competition If you want your business to be a success, your brand name needs to do more than merely identify your company. Consumers need to associate your brand with specific products or services. It needs to set your business apart...

Everyone talks about branding and the importance of brand strategy in the success of a business. One of the challenges business owners and corporate executives struggle with is putting a dollar amount to the return on investment associated with an organization’s...

Your brand is usually the first impression consumers, competitors and the world have of your company. Its name, logo and the marketing your organization engages in should be consistent with the message you want your brand to convey. A superior brand begins with a...

Your marketing team has been working with your brand for quite some time with mixed results in the marketplace. Sales show that consumers do not understand the message your brand was meant to convey about your company and its products. Of course, maybe the problem is...

The “Internet of Things” is a concept introduced decades ago based upon the theory that network connectivity expansion to the buildings, vehicles and devices you come in contact with on a daily basis would allow for an unprecedented sharing of data and information....

You’ve created a dynamic brand, and your marketing strategy has gone all out to increase awareness of your brand among consumers, but lackluster sales tell you that something is missing. Sales will not improve until the ultimate goal of your marketing campaign shifts...

When an entrepreneur or beginning business is having issues selecting a company or brand name, they can rely on YourBrand to find a great brand complete with logo that will work best for their needs. Available for lease or purchase, a company wanting to create brand...