GEO-Targeted Online Presence
Geo-targeting. It’s a popular buzzword in business right now. If you are a business owner looking to enhance your online presence, you’ve probably heard of geo-targeted domain names. You might even have one! Did you know there is a way to take your marketing strategy to the next level with geo-targeting?
What Is Geo-Targeting?
Geo-targeting is a marketing strategy that uses location data to communicate information, promotions, or advertisements about your company to people in a particular area. Depending on the specific method, geo-targeting might use IP addresses, device IDs, countries, cities, or zip codes to reach the right population.
Applying Geo-Targeting to Your Company
Geo-targeted advertising has actually been around for years! Think of television commercials. You don’t see a commercial for a California-based business aired in Maine, do you? That’s an example of geo-targeted marketing.
In geo-targeted marketing today, we have the mobile era working to our advantage. With most people carrying a mobile device, we no longer need to track where people are from to send relative marketing materials. If they turn on their device’s location services, we can see where they are in real time!
Benefits of Online Geo-Targeting
If you are a business owner, you probably already have a general idea how geo-targeted strategies could boost your online presence. Here are the specifics:
- Geo-targeted content can be personalized to meet the unique needs of potential clients in a specific geographical area.
- Since you’ve taken the time to narrow down your population, you’ll reduce your client acquisition costs and experience more conversions.
- You’ll deliver relevant information to potential clients at a time and place that is most useful to them.
Geo-Targeting and Demographics
Geo-targeting does more than locate your potential customers on a map. You can also use it to target people who have specific interests or who use certain products. Here’s an example:
Let’s say you adore the lattes at Coffeehouse A in your neighborhood use their app to redeem store rewards. Coffeehouse B is new to the community. Coffeehouse B could use geo-targeting to find out that you frequent Coffeehouse A. Depending on the information that Coffeehouse B gets through their geo-targeting efforts, they might be able to find out your usual order and send you a targeted promotion to redeem at their store.
Contact Us Today!
Geo-targeting might sound complicated, but it doesn’t need to be! Contact YourBrand today to learn how to boost your online marketing efforts with geo-targeted advertising!