Are you using Geo-Targeting to your full advantage? If not, you could be missing out. So what is Geo-Targeting? How do Geo Domains work? Why are they so important to digital marketing success in today’s online world?
Geo Domain names consist of keywords that relate to a specific geological location. For instance, a name like DenverRealEastate.Com would be a targeted Geo Domain name for a Denver-based real estate company.
There are Plenty of Great Geo-Targeted Names Out There
While it’s true that Geo Domains are harder to get than they used to be, there are still plenty of impressive Geo-targeted names to be had. Yes, many of the best Geo domains were registered well over a decade ago. However, your business can still take advantage of a range of great Geo-targeted name options for the right price. In fact, many of these Geo Domain names are sold at expired domain name auctions. Our company knows how to find the best Geo Domains for your business!
Geo Domains are a Valuable Asset
Moreover, Geo domains have been steadily increasing in value over the years. After all, businesses want to be considered local authorities for the services and products that they provide. Geo-targeted domain names are easier to rank in search engines for the terms that they contain. This increases the likelihood of driving smart traffic and targeted visitors to your site. As such, Geo Domains are a great investment!
These Domains Rank Better for SEO
In addition to this, Geo-targeted domain names rank more easily in search engines. Namely, they are favored by Google’s SERP algorithms. This will increase the likelihood of local visitors to your website.
Geo-Targeting Builds Brand Identity
Premium Geo Domain names can even be branded so that you can create a uniform identity for your business. For example, if you have a furniture repair store in Boston, MA, the ideal Geo domain would be something like BostonFurnitureRepair.Com. That way, your website’s name is actually going to rank for keywords. This is a masterful way to take advantage of SEO to the fullest while also building your brand!
These Site Names are Easier to Remember
Plus, Geo-targeted domain names are usually much easy to remember. This can lead to a marked increase in direct navigation traffic.