Don’t allow your organization’s brand name stand in its way

Don’t allow your organization’s brand name stand in its way

Your brand is usually the first impression consumers, competitors and the world have of your company. Its name, logo and the marketing your organization engages in should be consistent with the message you want your brand to convey. A superior brand begins with a...
Unless you know what to do with it, having a brand is not enough

Unless you know what to do with it, having a brand is not enough

Your marketing team has been working with your brand for quite some time with mixed results in the marketplace. Sales show that consumers do not understand the message your brand was meant to convey about your company and its products. Of course, maybe the problem is...
Will your company be ready for the Internet of Things?

Will your company be ready for the Internet of Things?

The “Internet of Things” is a concept introduced decades ago based upon the theory that network connectivity expansion to the buildings, vehicles and devices you come in contact with on a daily basis would allow for an unprecedented sharing of data and information....
How to increase brand engagement

How to increase brand engagement

You’ve created a dynamic brand, and your marketing strategy has gone all out to increase awareness of your brand among consumers, but lackluster sales tell you that something is missing. Sales will not improve until the ultimate goal of your marketing campaign shifts...