Everyone talks about branding and the importance of brand strategy in the success of a business. One of the challenges business owners and corporate executives struggle with is putting a dollar amount to the return on investment associated with an organization’s brand.Read more
Your brand is usually the first impression consumers, competitors and the world have of your company. Its name, logo and the marketing your organization engages in should be consistent with the message you want your brand to convey. A superior brand begins with a name, but care must be...Read more
Your marketing team has been working with your brand for quite some time with mixed results in the marketplace. Sales show that consumers do not understand the message your brand was meant to convey about your company and its products. Of course, maybe the problem is not in the...Read more
The “Internet of Things” is a concept introduced decades ago based upon the theory that network connectivity expansion to the buildings, vehicles and devices you come in contact with on a daily basis would allow for an unprecedented sharing of data and information. This expansion of the ability to...Read more
Your brand represents your company and its products and services to consumers. An effective brand strategy lets your customers know what they can expect. It also differentiates your company and what it is selling from competitors in the marketplace. Branding is possibly one of the most important things your...Read more
Even the most successful companies can hit a point in their development when sales are stagnant or declining and market position is slipping. If this describes the current state of your organization, you might have started to reevaluate the effectiveness of the brand strategy that was once so successful...Read more
Most businesses realize the important link between growth and profitability and effectively branding the products or services they market to the public. Some business owners and their management teams begin the branding process with an analysis of market trends and consumer surveys to obtain data which they carefully scrutinize...Read more
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